Every great brand starts with a story. Mine began on the soccer where I learned that showing up fully, competing hard, and lifting your teammates is everything. That same mindset followed me into a decade of building global social functions from scratch for Hilton, American Airlines, and Asana. Shorty Awards, Adweek features, and a few Little League MVPs later — I still believe the way you show up, on the field or online, makes all the difference.

Over the last decade, I've grassroots-built social functions from zero for some of the most iconic brands in aviation, hospitality, and tech — and I mean from zero. Org structures, content strategy, AI-powered workflows, community engines, the whole playbook. I bring a competitive edge, a genuine love for the humans behind every screen, and the operational chops to scale what we build. Strategy with soul — that's the standard I hold myself to every single time.